Okay, so a couple of weeks ago, my boss’s boss catches me in the hallway and say’s, “Hey, we’re thinking of creating a corporate blog for FreeColorPrinters. Since you’re a writer, and you read blogs (I think they’ve been watching me) why don’t you come to a meeting next week and share your thoughts?”
Cool. So I do some research, print up some good corp blogging info and show up for the meeting, ready to be the low man on the totem pole. Turns out there are only two other people in this meeting, my boss, and the head of marketing.
Well, I’d like to think I’m not slow, but it took several minutes to realize that I wasn’t there to share my unbiased opinions or the wealth of my literary knowledge (THAT would have made for a short meeting!) No, it finally dawns on me that “I the man!” on this new venture.
Long story short – I got three weeks to make this happen. Then I thought, “What the heck, I’ll start my own blog as well (this one) to share my thoughts on life, love and Xerox. No worries. Given my OCD nature, I was fine with putting everything else on hold, buying some books, and working some overtime (18 hours in four days, so far…woo-hoo!)
So I picked up “The Corporate Bloggging Book” and “Naked Conversations” That one was fun to ask for over the phone! Okay, so I bought “Blogging For Dummies” too, but I keep it hidden in my bag. Annnnd… started surfing again.
Holy Crap! (Strongbad Rulz!) There’s a lot of info floating around out there about blogs! I also got a strong sense that, while not a direct selling of one’s soul to Lucifer, being a corporate blogger is at least frowned upon by a lot of folks out there. So, before I take a break to find out what kind of M&M I am…lemme ask your opinion…
How does one keep a corporate blog from being just another quacking mouthpiece for hard-sell marketing?
What kind of things do normal (I’ll give you a pass on this one) people want to see, if anything, on a corporate blog?
How do I keep from making a fool out of myself? (Professionally only, please)
I appreciate your thoughts. I’ll let you know when the new corporate blog launches, and I’ll upload my M&M pic soon.
PS – If you want to read about corporate marketing, “Naked Conversations” is a great book. Scoble is freakin’ hilarious!